Sweet without sweetener? Creamy without cream?

We needed a way to explain the difference millions of microbubbles make in our mysterious new beverage and rally millenials to try it.

We created a campaign and called on trusted expert of all things, Bill Nye The Science Guy, to explain the "whoa" that is Nitro Cold Brew. After all, Bill has been explaining the mysteries of the world to millenials since they were kids. So, why stop now?

The campaign was one of Starbucks most viewed and shared digital campaigns of 2019, and helped increase in-store sales of cold coffee by 6% worldwide.