Good Vibes messenger

The new year is all about fresh starts, setting goals, and establishing routines.

We leaned into that energy and put our own spin on it; creating the Starbucks Good Vibe Messenger – a MMS-based experience where customers signed up to receive daily doses of positivity for a week.

We also teamed up with Headspace to add a little mindfulness into the mix.

With photo studios shut down for the global pandemic, we turned to design to bring our strategy to life.