Brand And Seasonal
As the world’s largest coffee company, Starbucks rolls out five seasonal campaigns annually in parallel with larger brand work. I played a pivotal role in driving those projects from concept to execution.
Campaigns typically consist of multiple tv spots, 50-70 social posts, radio and banner ads, and a marketing activation.
There are too many projects to mention them all, but here are a few favorites:
Launching Starbucks on TikTok and Threads
Developing an AR game powered by smiles
Celebrating Starbucks 50th anniversary
Live-streaming a giant PSL that turned summer items into fall favorites
Leaning into nostalgia and celebrating PSL’s 20th bday with Ashanti
Creating a dog-only Starbucks for April Fools