Swint's new digital storefront presents an easy way to view and purchase their wide selection of cutting shears. The site features a simple navigation as well as a black and white color scheme which reinforces the idea of tasteful practicality rather than competing with their goods for attention.
Utilizing a tasteful sans serif typeface I was able to present a personality that imparts a sense of approachability. Pairing high-end production processes with quality papers results in a sophisticated yet down-to-earth aesthetic.
The gold foil helps to add a subtle, yet memorable and refined, element to the business cards. Printed on a heavy weight paper these cards are sure to leave an impression.